---
title: "Client Management Software for Salons | Ovatu"
description: "Securely manage customer profiles, notes, forms, files, segments and online accounts in one place with Ovatu."
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> Index of every page on this site: [llms.txt](https://ovatu.com/llms.txt)
**Customer features**
# **Client management designed for service professionals**
Transform the way your business understands, manages and connects with customers.
[**Start Free Trial **](https://ovatu.com/register) [**Book a demo **](https://ovatu.com/contact)
**Built into Ovatu **
## **Customer Features Built For Connection**
### Customer Profiles
Store all your client information in one secure location, from appointment history and notes, to loyalty and spend. Everything you need to provide a thorough, personalised customer experience.
**Watch demo **
### Dynamic Customer Segments
Group customers by similar traits to better understand your business mix. Create segments like VIPs, Regulars, or Seniors to send highly targeted email campaigns and offers.
> ***It makes life so much easier as customers can book their own appointments online rather than messaging back and forward trying to organise a time that suits both of us.****Samantha**Capterra*
### Self-Service Online Accounts
Empower your customers with 24/7 self-service. Clients can securely manage their own appointments, update contact details, complete forms, and make payments online.
### One Inbox for Every Conversation
Every email, SMS and booking message in one place, matched to the right customer profile. Your whole team sees the full history and replies without switching apps.
### Custom Forms & Waivers
Create highly customizable forms to gather specific data. Whether it's medical history, treatment records, patch test results, or liability waivers, your clients can fill them out with ease.
### SOAP Notes & Formulas
Build stronger connections by capturing vital information. Adding SOAP notes, formulas, and personal details is simple and immediately attributed to the individual customer profile.
### Document & Image Uploads
Go visual with your records. Attribute photos and documents (from JPEGs to PDFs) directly to a customer’s profile, making it easy to access "before and after" shots or treatment files when you need them.
> ***I have been with Ovatu for years. I am very impressed with the software and all the features that make running a salon much easier. The Ovatu team goes above and beyond to make the Ovatu experience easy and effective.****Anna**Capterra*
**More customer features**
## **More powerful customer tools**
**01**
### **Advanced Customer Filters**
Find exactly who you’re looking for in seconds. Easily filter your entire database based on a wide range of attributes, from specific customer traits to booking behavior.
**02**
### **Fully Customizable Fields**
Need to track information that isn’t standard? Add custom fields to your profiles to collect and store any unique type of data your specific business requires.
**03**
### **Secure Data Management**
Keep your business and your clients safe. Enjoy a secure, extensive, and easy-to-access location for all sensitive information, including allergies and specialized contact preferences.
Customer testimonials
### **Real feedback. Real results. Watch our customer stories below. **
*"I am a huge advocate in working smarter and not harder… if we can have things like automation, scheduling, and appointment setting in our pocket, it's just gonna make life so much easier." *
**Holly Gould**
Hair by Holly Gould
*"I've had an increase in the frequency of bookings because the system's there 24/7. If I'm on holiday or unavailable, it just keeps rolling over. That wasn't possible before." *
**Bex**
The Zen Den
*"I liked that Ovatu could integrate into my website seamlessly, because with all the other systems out there, you have to go to a second site and I didn't want that." *
**Jennifer Turner**
Turn Beautiful
*"My no-shows are pretty much zero. The people that book in are committed. It's brought me clients that are regular, that are reliable. That's the biggest benefit for me." *
**Claire Howard**
Claire Howard Nail Design
*"If it's the middle of the night and my clients are up and they're thinking; 'Oh, I haven't booked this', they can still do it online, it's fantastic." *
**Anne Skelton**
Serenity Holistic Therapies
*"We used to just write names on paper and hope for the best — now we've got Ovatu and it's made everything so much smoother and more professional." *
**Anna**
Berry Yoga Shala
**Your next chapter starts here. **
## **Ready when**
you are.
[**Start Free Trial **](https://ovatu.com/register)
Try Ovatu free for 30 days.
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